Ximena Cano

Executive Producer National / Latinamerica.

Attending my studies in Escuela de Comunicación, I realised I had a “crushed” on advertising, being production process the one I indentified myself the most with. That’s because of my natural tend of organizing groups and my obsession for reaching the unreachable.

Once I graduated I began to work in one of the most reknown production houses at that time. Valuable people taught me the relevance of this profession; how to build a solid formation trhough experience, not letting mistakes go., how to balance different areas involving production, specially a big-human team coordination and motivation.

In my 18 years of professional work experience, I have been thorugh all the stages involved in a producer formation: production assistant, head of production, technical producer, production coordinator and executive producer; I’ve been part of production staffs in remarkable production houses as well, I’ve had the luck of working with a varied range of directors, participating in the production of, approximately, 1000 commercials.

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